A&P AGENCIES LIMITED

October 2020 – LIQUI MOLY is pleased to announce it has signed a sponsorship with SV Offshore for the remainder of the 2020 SuperCat PowerBoat race season as well as the 2021 race season. LIQUI MOLY is a globally renowned manufacturer of premium quality lubricants, motor oils, additives, vehicle care products, chemical repair tools, service products, glues and sealants.

LIQUI MOLY is expanding its new marine line of high-performance lubricants and will utilize SV Offshore to promote and prove their different marine products in real-time race conditions. LIQUI MOLY also enjoys a strong presence throughout professional motorsports. In the U.S. the oil and additive manufacturer supports with Turner Motorsports in the IMSA WeatherTech SportsCar Championship and is also a sponsor of the MotoAmerica motorcycle racing series. On international level the brand can be seen partnering with top teams in Formula 1, World SuperBike and MotoGP.

SV Offshore is a professional offshore power boat racing team competing in the SuperCat Power Boat Series sanctioned by P1 Offshore and the OPA. SV Offshore represents the factory Outerlimits powerboat manufacturer and is owned by Simon Prevost and Vinnie Dioro who are also the driver and throttleman respectfully. 

“We are very excited to be partnering with LIQUI MOLY, we have been working hard to build our relationship specifically with LIQUI MOLY because we know they have the best oils and lubricants available. We are looking forward to our future with them,” said Simon Prevost, Co-Owner of SV Offshore.

“When the opportunity arose to partner with LIQUI MOLY it took a worry out of our equation. Knowing their products are utilized by some of the best teams in professional racing and being put through extreme scenarios; we knew they would be a great fit for our offshore powerboat program,” said Vinnie Dioro, Co-Owner of SV Offshore.

“SuperCat is a cool series and the professional approach of SV Offshore impressed us. Thanks to our cooperation we will increase the awareness of our marine product line and show people that we can do more than just two and four wheels,” said Sebastian Zelger, CEO LIQUI MOLY USA and Canada.”

The deal was overseen by motorsports marketing agency Drive Motorsports International.

ABOUT SV OFFSHORE

SV Offshore is a professional powerboat racing team competing in the P1 offshore SuperCat Series with the factory Outerlimits powerboat manufacturer. The team was founded during the winter of 2019 by Vinnie Diorio of Richfield, Wisconsin and Simon Prevost of Mirabel, Quebec, Canada. Diorio and Prevost had been friends since working together on another championship winning offshore powerboat team and came together to start SV Offshore to fulfill their vision of a modern professional powerboat team. The team’s philosophy is based on building solid, long-lasting relationships with all our partners and teammates that are positive and generate meaningful results for all involved. Winning together as a team is the true meaning of victory. Learn more at: svoffshore.com

December 2019 – LIQUI MOLY has strengthened its commitment to IntactGP and become main sponsor of the Moto2 racing team from the Allgäu region. Next year, the team will compete in the Motorcycle World Championship as “LIQUI MOLY IntactGP”. “We are expanding the successful cooperation and increasing the visibility of our brand,” says Ernst Prost, Managing Director of LIQUI MOLY.

LIQUI MOLY prematurely renewed its contract with IntactGP by three years, extending the cooperation up to the end of 2022. The new name “LIQUI MOLY IntactGP” will be seen on motorcycles and leathers after the winter break.

IntactGP ended the season with great success: Tom Lüthi finished third in the Moto2 overall ranking, while Tom Lüthi and Marcel Schrötter even finished second in the team standings. Both riders will be on the track again next year. Expectations for the coming season are correspondingly high.

LIQUI MOLY has been a premium sponsor of the racing team since 2013. “At the time, it was also a vehicle to make our motorcycle line better known,” says Ernst Prost. “Many people were already aware of our oils and additives for cars. That we had an independent product line especially for motorcycles was not so well known at the time.”

The cooperation with the racing team was only the first step. In the course of subsequent years, advertising hoardings at the race tracks were added. “MotoGP fascinates an incredible number of people, both on site and in front of their screens,” says Peter Baumann, Marketing Director at LIQUI MOLY. “That’s an advertising reach which is hard to find anywhere else.” In addition, all bikes in the Moto2 and Moto3 racing series by now run exclusively with LIQUI MOLY oil in their engines.

“All this gave our brand awareness a tremendous boost – and not just among motorcycle fans,” says Ernst Prost. “Now we are shifting up a gear.”

November 2019 – LIQUI MOLY enjoys first place in the favor of readers of “Sport Auto”. They voted LIQUI MOLY the best oil brand for the third year in a row. In the German magazine “Sport Auto”, everything revolves around sports cars with plenty of horsepower, and readers attach correspondingly great importance to top performance – also for the motor oil.

“It is a great success for us to be continuously the best in a market populated by many brands,” said LIQUI MOLY Managing Director Günter Hiermaier. And this opinion has a special significance for him: “Because the readers of Sport Auto are very tech-savvy and are aware of the importance of lubricants for high-performance vehicles.” For them, motor oil is not just some liquid that, once filled in, is then out of sight, out of mind and simply does its job, but rather is absolutely essential for the operational reliability and value retention of the vehicle.

This reliability is particularly important in motorsport. After all, the oil in racing conditions is exposed to the highest loads and must demonstrate its ability time and time again. “Just as our oils prove themselves on the race tracks, our brand has to prove itself every day in the workshop, in the car dealership, in the specialist trade – wherever our products are available,” said Günter Hiermaier. And that is not a matter of course for the Managing Director, despite the numerous readers’ choice victories in various media over the past years. “It’s just like being a motorsport team. Success is only possible if everyone does their best at all times.”

"Additives are chemical tools that can solve lots of problems faster, more easily and more cheaply than mechanical solutions can," says David Kaiser, Head of Research and Development at oil and additive specialist LIQUI MOLY. "They should be in every professional's toolbox."

An example: A car's engine will no longer run. Investigation determines that the air inlet is the cause of the problem. Exhaust gas recirculation has caused it to become so coated in deposits that the air flow to the engine is impaired. Normally this would require the air intake system to be dismantled and cleaned by hand. LIQUI MOLY has a much easier way. Spray some throttle valve cleaner for gasoline engines or intake system cleaner for diesel ones into the intake tract and the engine will run once again. The cleaning agents will remove even the most stubborn of residues. In no time at all the intake tract is clean and the engine is running.

Another example: An old diesel car is producing emissions that are too high. The cause is often encrustation of the injectors meaning that the fuel in the combustion chamber is no longer being finely atomized. This, in turn, means that dirty fuel is burnt, resulting in even more deposits. LIQUI MOLY's Diesel Smoke Stop gets rid of the encrustation and so improves fuel consumption. This also results in significantly improved emission levels.

One final example: Changing the oil in a car with high mileage. Over time, lots of deposits will have built up in the oil circuit. Garages often ignore this fact or try to solve it by increasingly reducing the time between oil changes. Engine oils contain cleaning agents, just not in very high doses. This type of cleaning, unfortunately, wears off after a few hundred kilometers. LIQUI MOLY's engine flush does the job much more quickly and efficiently. This is a highly effective cleaning additive for the oil circuit. Add it to the oil just before it is changed and then allow the engine to idle for around ten minutes. During this time the agent will dissolve the dirt and suspend it in the oil. The dirt is then drained out with the old oil. The new oil enters a clean motor and can deploy its full performance.

These three examples illustrate how additives can provide technical solutions for the everyday problems that garages deal with. As they take very little time, they are easy to integrate into daily operations. They also cost very little, offering garages attractive margins, both when using the additives themselves and when selling them to customers.

LIQUI MOLY offers much more than just oils and additives

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October 2019 – There are engine oil suppliers. There are suppliers of additives, polishes and brake cleaners. And then there's LIQUI MOLY. You can get it all from LIQUI MOLY. The company offers a wide and unparalleled range of automotive chemicals that goes far beyond the important product groups of oils and additives.

LIQUI MOLY also provides service products, car care items, air conditioning cleaning products and oil, underseals, glass repair products, brake fluids, antifreeze, greases, pastes and exterior cleaning and care products. The range includes not only the chemicals, but also the tools and equipment needed to use the products. LIQUI MOLY is a full-range retailer - everything is available in one place and the products are compatible with each other.

This removes the need to grapple with dozens of different suppliers at the same time. This makes purchasing and logistics significantly easier. In addition, the products are compatible with each other. This means no more incompatibility issues and makes it possible to bulk buy.

This wide range of products provides numerous entry points when selling. Perhaps the customer does not need oil? No problem, maybe he needs an additive instead. Or a service product. Or antifreeze. Or a diesel particulate filter cleaner. Or something else. Experience shows that someone who has used a LIQUI MOLY product in their every day life and has experienced for themselves the quality it offers, is often much more inclined to try out other products from the range.

The wide range of products that LIQUI MOLY offers goes well beyond the automotive sector. They have similar chemical ranges for motorbikes, commercial vehicles, construction machines, boats and even garden appliances. All together LIQUI MOLY has around 4000 products. The products are sorted into lines tailor-made for different distribution channels and target groups, including continuous improvement and new products.

LIQUI MOLY can look back on over 60 years of experience with automotive chemicals. In its domestic market of Germany, it is the undisputed market leader for additives. It is here that LIQUI MOLY carries out its research and development, and has two production sites.

The broad product range opens up opportunities for creating promotional product bundles. A three piece oil change bundle, for example, consisting of an oil circuit cleaner, engine oil and a wear protection additive. Garages can also offer these bundles to their customers. This lowers the price pressure on the individual products and ensures additional revenue from the bundling.

And it makes it easy to introduce new sales lines. For example, a car garage could offer motorbike oils and additives for sale in their showroom. Most motorbike owners also have a car. When they take their car to the garage they could take the opportunity to spontaneously buy motorbike products. This is additional revenue without additional costs. All thanks to LIQUI MOLY's broad product range.

For BMW and Japanese models: the German oil specialist presents new products at both AAPEX and SEMA show.

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October 2019 – LIQUI MOLY launches three new engine oils: one for the latest BMW models, a special one for older BMWs and one with a particularly low viscosity for Japanese cars. The German oil and additive specialist will present these new products in Las Vegas in November. LIQUI MOLY will be exhibiting there at both AAPEX and SEMA Show.

LIQUI MOLY's Top Tec 6600 0W-20 will carry the latest BMW approval Longlife-17 FE+. This type of oil is suitable for the latest gasoline engine BMWs with the exception of the M series. This oil has a viscosity of 0W-20, following the current trend in the automotive industry towards ever lower viscosity oils in an attempt to lower fuel consumption and emissions. It will also carry the latest Mercedes approval MB 229.71 and meet the requirements for Volvo approval VCC RBS0-2AE and API SN Plus + RC.

This new oil will have its world premiere at AAPEX and SEMA Show. "This will be the first time that a new oil for a German model has not been launched first in Germany," says Sebastian Zelger, Director LIQUI MOLY USA. "Top Tec 6600 is a good choice for workshops that service the latest BMW and Mercedes models. They can use one oil for both brands."

The new LIQUI MOLY Special Tec B FE 5W-30, on the other hand, has been developed for older BMW models rather than current ones. More specifically for gasoline engines without particle filters from model year 2002. It carries BMW approval Longlife-01 FE and meets the requirements for API SL.

The third new product is Special Tec AA 0W-16. "It is the lowest viscosity oil that we have launched to date," says Sebastian Zelger. It is mainly Japanese car manufacturers that stipulate a viscosity of 0W-16. It is very uncommon outside of Japan. However, this is changing slowly. "0W-16 oils are still very much a niche product but, technologically, they are very interesting," explains Sebastian Zelger. "This is why we are already producing it, even though the revenue earning potential is still low." Special Tec AA 0W-16 meets the requirements for API SN Plus + RC and ILSAC GF-5 and is suitable for selected models of Honda, Lexus, Suzuki and Toyota.

This will also be accompanied by a relaunch of the entire Special Tec AA range. This product line includes engine oils developed specifically for cars produced by American and Asian manufacturers. They all have improved, top-performing recipes and a new design. Sebastian Zelger: "We have the right oil for nearly every car, whether it is a European import, a domestic car or an Asian model."

LIQUI MOLY will be exhibiting at both AAPEX and SEMA Show both of which will take place in Las Vegas, NV. AAPEX will be from November 5 to 7 November and LIQUI MOLY will be at stand 33021. SEMA Show will be from November 5 to 8 and LIQUI MOLY will be at stand 50719 (Performance Pavilion).

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April 2019 – German oil and additive manufacturer LIQUI MOLY has become the exclusive lubricant partner for both US-based tuning specialists, APR and Dinan. Besides LIQUI MOLY oils, the two firms are also using the brand’s additives and other automotive chemicals.

APR specializes in VW Group models, i.e. Volkswagen, Audi, Porsche, Škoda and SEAT vehicles, offering car owners who want to take their production vehicle to the next level with everything from wheels, brakes and exhaust systems to software tuning, turbocharger systems and more. With a global network of around 600 dealers, APR operates across the globe. Dinan specializes in BMW models, for which it offers a similar assortment.

APR and Dinan are represented at many regional and local tuner events in the US. As often the only oil brand to attend such events, LIQUI MOLY increasingly caught their eye. “These local and regional events are doubly important to us,” explains Sebastian Zelger, director of LIQUI MOLY USA. “Firstly, our oils and additives are the number one choice when it comes to delivering maximum engine performance. And secondly, many who attend these events also purchase our products. They also recommend our oils and additives to their friends.”

What’s more, all three companies specialize in German models. “Automakers in Germany long ago ceased using the lower tested requirements of API specification oils,” says Zelger. “Instead designing their own highly sophisticated oil specifications.” Oils such as those offered by LIQUI MOLY, which have been officially approved by Volkswagen and BMW. All these similarities have ultimately led the trio to join forces. “We want to be able to offer our customers nothing but the best – and that includes LIQUI MOLY motor oil,” says Nathan Fette, Dinan’s brand manager.

Dinan and APR use exclusively LIQUI MOLY oils and additives, and illustrate this on their vehicles and in social media. As soon as the partnership was sealed, LIQUI MOLY took part in an APR and Dinan Dealer Summit. Most dealers were already familiar with LIQUI MOLY and many had been buying the brand’s products for a while. LIQUI MOLY aims to use the official partnership to significantly boost product sales for both APR/Dinan and LIQUI MOLY. “Our collaboration with APR and Dinan is a key step for us – both in the US and globally,” says Zelger.

About APR

Founded in 1997, APR is the global leader in performance aftermarket products for Volkswagen, Audi, Seat, Skoda, Porsche, and other vehicles. APR develops and manufactures hardware, software, calibration & data-logging tools for engine and transmission controllers, including intakes, exhaust systems, intercoolers, turbocharger systems, suspension, brake systems, wheels, and more. APR delivers software via a 24-hour automated global delivery system from its 80,000 square foot state of the art facility in Opelika, Alabama. Learn more at www.goapr.com.

About Dinan

Founded in 1979, Dinan is well established as North America’s premiere BMW tuner. Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of Authorized Dinan Performance Centers that includes select BMW Dealerships and Independent BMW Service/High Performance facilities. Recently, Dinan has further expanded its offerings to include other European marques such as Mini and Mercedes

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April 2019 – LIQUI MOLY will present its full range of automotive chemicals at the Automechanika trade fair in Birmingham. "We don't just supply oils and additives, we also have pretty much any chemical product required for anywhere in the car," explains Ibrahim Memis, who is responsible for LIQUI MOLY's business in Great Britain. "This makes us unique in the sector."

In total, LIQUI MOLY supplies around 4000 items. Engine oils and additives are the most important mainstays but it also has a wide range of chemical products and tools with which to apply them. It starts with everyday products such as car care, through to products for specialists like brake cleaner, underbody sealer and tire fitting lubricant, and on to complex equipment for professionals such as Gear Tronic II which turns changing the oil in even the most difficult of automatic gearboxes into child's play. "As LIQUI MOLY has everything, it is all available from one place and it all works together," says Ibrahim Memis.

LIQUI MOLY helps garages by providing clarity in the ever more crowded field of oil specifications. "Based on their respective customers' vehicles, we recommend an individual selection of engine oils to garages, so that they have the narrowest possible range of oils to service the widest range of vehicles," says Ibrahim Memis. "This makes things easier for the garage and saves them money."

LIQUI MOLY focuses on premium quality and produces exclusively in Germany. This means that the brand is not always the cheapest. "But we don't want to be the cheapest. We want to be the best!" says Ibrahim Memis. LIQUI MOLY has recently been elected the most popular motor oil in its home-country of Germany yet again. LIQUI MOLY has also been the undisputed market leader there for additives for a good number of years.

Automechanika Birmingham will be held from the 4th to 6th of June at the NEC. LIQUI MOLY will be at Booth K120.

Thanks to these outstanding results, the Dynavolt Intact GP squad took the lead in the team standings.
They came, saw, and won can be said about Tom Lüthi and Marcel Schrötter after a highly successful conclusion of the race weekend in Austin. Both Kalex riders dominated most of the three days in Texas and crossed the finish line in first and second after an 18-lap battle.

The LIQUI MOLY Motorbike 4T Synth 5W-40 Race forms the basis of all teams for strong racing performance in Moto2 and Moto3.

From the start, the Intact GP riders built the top trio along with Alex Marquez, who led the race at the beginning and who was not easy to pass. While Tom Lüthi could finally take the lead after several attempts and a rather rough contact with the Spaniard after seven laps, he could not be stopped anymore. The Swiss escaped at the front when Texas pole setter Marcel Schrötter two rounds later also found a way past the Marc VDS rider, which didn't happen neither without bike and body contact. Fortunately the German remained on his bike and gave everything to make up the gap to his teammate in front of him. 

But in the end the man with start number #12 had a lead of more than two seconds and crossed the finish line as a superior, cheering winner, while his pit neighbour also kept his distance to Jorge Navarro, who was approaching in third place, and was happy about an unbelievable second place.

Tom Lüthi: I am really, really happy. When I passed the chequered flag in first position I immediately started to scream into my helmet. It was an unbelievable feeling. To get a victory again and be back at the front is amazing. The whole weekend went well. We had a good pace and I knew I could be fast. But the guy next to me in the garage has been faster than me all practice long and I think that was not too bad as it put me under a lot of pressure. We had to fight hard to find the right setup. I want to thank my team for this amazing effort and that we are back at the top. 

Teammanager Jürgen Lingg: I did not realize what just happened yet to be honest. Places one and two… we knew that this is possible, but if you achieve it, that’s another story. Now we finally did it, but in a way that I had not expected. Both were incredible. The others did not have much of a chance against our riders. That did surprise me a bit and it will take some while until I realized it. I have to praise the whole team. It is so much fun this year and the chemistry is just right. Everybody is giving everything and works super professional and you can see that on the result. I am really very, very proud of all of us.

When MotoGP opens its European season in Jerez de la Frontera in three weeks time, from May 3rd to 5th, Marcel Schrötter and Tom Lüthi will arrive at the Spanish track as runners-up and third in the World Championship with the mission to continue their hunt for this year's title.

September 2018 – oil and additive specialist LIQUI MOLY adds another title.The company was awarded "Best Profi Werkstatt brand" in the oil and lubricant category at the Automechanika trade fair in Germany. In so doing, the automotive chemical specialist defended its leading position by gaining its third readers' choice award from a Huss publication.

"Third selection, third victory - it doesn't get any better," says Peter Baumann, getting right to the point. He is responsible for LIQUI MOLY marketing globally and accepted the award for "Best Profi-Werkstatt brand" at Automechanika. The most important trade fair in the wear and repair sector takes place in Frankfurt every two years. Since 2014 Huss publications has asked the readers of its specialist publication Profi Werkstatt to vote and uses the event to host its award ceremony. LIQUI MOLY has been part and parcel of the prize list since then.

This year alone, the lubricant specialist has won seven readers' choice awards, including those of the largest German automotive magazines. But nothing is taken for granted: "Each year we are excited to see if we can defend our title," the Marketing Director explains. "In the end, this is an honor for the entire LIQUI MOLY team because everyone contributed to make it a success."

And the result is very important to LIQUI MOLY because the voters take cars and commercial vehicles very seriously and really identify with the issues. "The readers of a specialist title like Profi Werkstatt are, in point of fact, professionals who come into contact with the products they are voting for in their day to day work. For this reason the title means a great deal to us," explains the Marketing Director.

All the more so as the commercial vehicle market is highly competitive. Supply, rather than demand, dominates. There were more than 200 brands to choose from in 22 categories. In total over 20,000 votes were cast. This range highlights the role that brand plays in the purchase decision. Peter Baumann: "It gives orientation, adds an emotional benefit to product selection and builds trust."

September 2018 – the 2019 LIQUI MOLY calendar comes with a lot of horsepower. Exclusive sports cars and beautiful women are staged together in it. "Our calendar has a big fan base," says Peter Baumann, Marketing Director of the German oil and additive specialist.

It is above all current sports cars such as the Lamborghini Aventador, Audi R8 V10 plus, Mercedes AMG GT S and Dodge Charger that can be seen. One vehicle stands out not just because of its age: a DeLorean DMC-12, 1981/82 model. It used to belong to the American entertainer Sammy Davis Junior.

It took one week for all the pictures to be taken. As ever, there was a great emphasis on carefully composed esthetics. Peter Baumann: "The quality of the calendar is just as high as the quality of our products."

The LIQUI MOLY calendar has existed for almost 20 years. In this time it has found a big fan base. "It is intended to be a little ray of light in the stressful everyday life of a garage," says Peter Baumann. The calendar does not begin in January, but already in December, meaning 13 themes await the beholder.

See preview at LM CALENDAR 2019

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August 2018 – Wear is a natural enemy for any engine. Metal rubbing against metal is the quickest way to wear out an engine. It shortens the service life and drives up repair costs. LIQUI MOLY protects engines. For this purpose the additive specialist from Germany offers three powerful agents: Oil Additive, Motor Protect and Cera Tec.

Oil Additive is still an excellent additive for older vehicles today. It was the first product from LIQUI MOLY, when the company was founded in 1957. This engine oil additive contains MoS2. MoS2 is a solid lubricant, similar to graphite. "It forms a protective layer on the metal surface, preventing direct contact between adjacent metal surfaces in the engine," says David Kaiser, Head of Research and Development at LIQUI MOLY. "This is particularly important immediately after starting the engine, before the motor oil has circulated to all points in the engine." Moreover LIQUI MOLY Oil Additive improves the emergency running properties, ensuring that the engine is protected against pistons seizing up when the lubricating film tears off. MoS2 is black, giving the entire additive a very dark color. When added to the motor oil, it also becomes dark. The motor oil may have the appearance of old, used oil, but, in this case the dark color is a sign for effective wear protection. The Oil Additive has proven itself in cars around the world for over 60 years.

While the solid lubricant in LIQUI MOLY Oil Additive reduces friction in the engine physically, LIQUI MOLY Motor Protect accomplishes this function chemically. It contains so-called friction modifiers, which have a smoothing effect on the metal surfaces with which they connect in the microscopic area. Motor Protect is suitable for state-of-the-art cars and is intended for users who want a wear protection additive not containing any type of solid lubricants whatsoever.

Oil Additive protects physically, Motor Protect chemically - and LIQUI MOLY Cera Tec combines both of these strategies. It, too, contains "friction modifiers” for chemical protection. And it also contains solid lubricants for physical protection. These consist of microscopic ceramic particles, which give the additive a beige color. They are so small, that they can easily pass through the oil filter. "This double protection makes Cera Tec a highly effective additive, the effect of which lasts for up to 50,000 kilometers," says David Kaiser. "This makes it particularly economical to use." It is the first choice for newer vehicles.

All three additives reduce friction in the engine. This reduces the engine temperature and even lowers fuel consumption a little. Furthermore, the engine is better protected under extreme loads. And, after all, less wear means a lower risk of repair and a longer service life of the engine. David Kaiser: "This means the additives not only protect the car, but also its owner's wallet."

August 2018 – One of the most experienced racing teams in touring cars expands its fleet: Alongside the traditional VW Golf TCR, the LIQUI MOLY Team Engstler now also has two Hyundai i30 N TCR. The oil and additive specialist LIQUI MOLY welcomes this development as the main sponsor. "It is also an expression of our close cooperation with the car manufacturers," says Marketing Director Peter Baumann.

The LIQUI MOLY Team Engstler has been driving touring cars for decades. The team owner Franz Engstler once sat behind the wheel himself; today his son Luca is walking in his footsteps. The team used to drive BMW, has driven Volkswagen for several years and now also drives Hyundai.

The LIQUI MOLY Team Engstler enters the ADAC TCR Germany racing series with six vehicles. Two of them are now Hyundai i30 N TCR, the other four remain VW Golf TCR. Nothing is changing in the TCR Asia racing series and the team will continue to drive its four VW Golf TCR.

One team, but two vehicle models - this does not make logistics easier. However, for all the technical differences, one thing remains the same: "No matter which model - the engine and gearbox are lubricated by LIQUI MOLY," says Peter Baumann. No special racing developments are used here, instead high-performance oils from the regular range. The fully synthetic Synthoil High Tech 5W-40 ensures that the engine can give its full performance even under extreme loads. And the Fully Synthetic Hypoid Gear Oil (GL5) LS SAE 75W-140 reliably protects the gearbox oil even in hot racing conditions.

At the weekend the two Hyundai i30 N TCR had to show their stuff for the first time in a race at the Nürburgring. Luca Engstler caused a surprise in the second run: Starting in 18th place, he fought his way up to the 6th position. Team colleague Théo Coicaud came in 8th place. In the first race the Frenchman was one place better and Luca Engstler came 9th. A successful debut overall. The next stop for the TCR Germany is Zandvoort, Netherlands from 17 to 19 August.

July 2018 – Supporting garages in their everyday work and opening up new sales opportunities to them, that's what the German oil and additive specialist LIQUI MOLY has set out to do. At Automechanika Frankfurt, the largest exhibition for the automotive aftermarket in the world, the company presents two new devices that do precisely that.

The first device is the JetClean Tronic II. With it garages can give the engine and fuel system a thorough cleaning. It removes deposits particularly quickly and thoroughly. Once connected to the injection or intake system, the device pumps in the cleaning additive developed in-house. The cleaning process itself is monitored by the device. The mechanic can take care of other jobs in the meantime and yet the safety that nothing will go wrong and that the fuel system will not have to be laboriously ventilated afterwards is still ensured. The only other way to attain the same result would be to remove the components and to clean them by hand – a much more inconvenient and laborious undertaking.

The garage can offer the cleaning both as a separate service relating to a problem as well as preventively integrating it into the annual inspection. Both help to elevate above the competition. And, particularly with heavily loaded vehicles, the customer immediately notices a significant difference. Depending on the number of cleans carried out, the JetClean Tronic II will amortize in just a few weeks. It is suitable not only for cars, but also for commercial vehicles, construction machines, motorcycles and boats.

The second device is the GearTronic II for the difficult oil change of automatic gearboxes. The delicate simultaneous emptying and filling of the transmission takes place fully automatically and does not have to be supervised. The menu navigation via the keypad, including LCD screen, takes place with computer support and is particularly intuitive. In order to relieve the mechanic in their work, the Gear Tronic II has a vehicle database and shows which transmission oil the respective vehicle needs and how large the filling quantity is. This simplifies the work routine and protects against faults and expensive claims.

The Gear Tronic II has not only mastered the oil change. With it cleaning and care additives can also be integrated into the service. This makes technical sense and means an additional business for the garage.

Alongside these two devices LIQUI MOLY is also presenting a series of smaller new products at Automechanika Frankfurt. Furthermore, the exhibition is one of the few opportunities to see the entire LIQUI MOLY range, spanning almost 4,000 products.

Automechanika will take place from the 11th to 15th of September in Frankfurt, Germany. LIQUI MOLY can be found in hall 9.1 at booth C06.

July 2018 – Many, many years ago it was easy: You did not have to worry about the right motor oil because the same oil was suitable for almost all cars. This is totally different today. Oliver Kuhn, deputy manager of the LIQUI MOLY oil laboratory, explains why there is no longer a universal motor oil.

In the past it was almost irrelevant which oil you poured into the engine: There were hardly any differing sorts of oil and the car tolerated almost everything. Later there were more oil types, but the various viscosities such as 10W-40 or 15W-40 still offered some orientation. This describes how thick or thin the oil is in cold and hot conditions. But today the viscosity is just one of many important properties and offers little help in the search for the right oil, says Oliver Kuhn.

Industry standards are decisive for the motor oil today, such as those by the European Automobile Manufacturers' Association (ACEA) or the American Petroleum Institute (API). Furthermore, especially European car manufacturers have developed their own oil specifications. "Overall there are currently more than 50 specifications for motor oil," explains Oliver Kuhn.

But what happend for the jungle of oil types to keep growing like this? In their efforts to reduce fuel consumption and therefore also emissions, especially European car manufacturers discovered motor oil to be one of many adjustment screws. When they develop a new engine, the properties that the oil should have are set out early on. It is then up to the oil manufacturers to develop such an oil. Because each car manufacturer follows a different technological approach, the required oil properties deviate from one another. Sometimes numerous properties can be combined in a single oil, but sometimes not.

This means that the general lubricant from previous decades has become a highly specialized liquid. And what's why there cannot be a universal oil today that fits all vehicles. "Anyone who says otherwise either doesn't know what they are talking about or wants to take you for a ride," says Oliver Kuhn. LIQUI MOLY produces exclusively in Germany and has the right oil for practically every car.

The question of the "best oil" can therefore not really be answered in general terms. Instead it is a question of using the right oil for each car. Today, motor oil is like a liquid replacement part. Putting in the wrong oil is like fitting the wrong replacement part. This threatens dangers that go beyond a little oil sludge. There are actually oil-engine combinations that destroy the engine after just a few hundred kilometers. Which oil is right for a vehicle can be found in the handbook or the online oil guide at www.liqui-moly.com. Simply enter the make, model and engine to obtain a list of the right oils.

A change in trend towards fewer oil types is not on the horizon. Quite the opposite: In future the variety of oils will grow even further and the trend towards ever more specialized oils will continue. "This makes life more complicated for car drivers and mechanics alike," says Oliver Kuhn. "Fewer oil types would, of course, be easier for us as a manufacturer, too. But this development is being advanced by the car manufacturers, not by us.

March 2018 – A total of 7.2 million readers in Germany were asked to name the best oil brand. The readers of Auto Bild, Auto Motor und Sport, Auto Zeitung and Motor Klassik answered the same each time: LIQUI MOLY. "This clear vote is an award and obligation at once," says Ernst Prost, CEO of the oil and additive specialist. 

Today Auto Bild announced its results, the other publications already did so a few weeks ago. With Auto Motor und Sport and Auto Zeitung this is the eighth year in a row that LIQUI MOLY has been chosen as the best oil brand. With Auto Bild and Motor Klassik it is the seventh year in a row. In spite of this, there is no trace of routine or nonchalance: "It is very exciting for us when the results are released. Almost like at the Oscars," says Ernst Prost. "The good performance in the readers' surveys is so important to us because it is a democratic vote and it offers an honest picture of the mood."

The motor oil business is dominated by large, global corporations. And yet the SME from Germany is able to assert itself as David over the Goliaths and to always have its nose in front both on the market and in terms of customer satisfaction. "To be voted as the best oil brand again and again for almost a decade, that doesn't happen by itself," says Günter Hiermaier Head of Sales Domestic and Austria. "This is the result of the hard teamwork of all 850 employees. We want to offer our customers the best products and the best service."

Alongside the many other advertising measures, the popularity of LIQUI MOLY is also contributed towards by the global sponsorship activities. Over the past few months, the brand was visible at numerous wintersports events. "It is currently represented at the MotoGP motorbike world championship and in May it will be at the Ice Hockey World Championships in Denmark," says Marketing Director Peter Baumann.

Brand awareness is important, but the hard currencies are quality and innovation. That's why the company invests millions into research and development each year. In 2017 it was 5.3 m euros. "We are in close contact with the world's major car manufacturers and therefore offer our customers oils with the corresponding approval," says Development Director David Kaiser. "The customer can get lubricants from us for classic cars just as it can for vehicles with the latest engine technology." And it doesn't matter what kind of lubricant it is, all go through the same complex testing processes. "This allows us to ensure a permanently consistent product quality of the highest level." How future motor oil generations might look, that's what the researchers are working on, so that "Made in Germany" and "Made by LIQUI MOLY" lubricants will be voted as the most popular and best in Germany by car drivers in the future, too.

April 2018 – LIQUI MOLY ignites the last stage of its winter sports advertising chain in Denmark. There the best national teams will cross sticks at the 2018 IIHF Ice Hockey World Championship from May 4 to 20. The German oil and additive specialist is the official sponsor of the competitions that will be carried out in Copenhagen and Herning.

"The Ice Hockey World Championship organized by the IIHF is the biggest annual winter sports event and the ideal closing point for our multi-million advertising measures this season," says Peter Baumann, Marketing Director at LIQUI MOLY. How good the ice hockey vehicle is going is made clear by the figures from the past title fights, which took place in Cologne and Paris. There LIQUI MOLY was represented as an advertising partner for the first time: The event was broadcast on TV to a total of 166 countries around the world over more than 8,300 hours, almost twice that of five years ago. Over the same period, the overall audience rose by around 30 percent to almost 1.3 billion viewers.

Even the number of those who passed through the gates of the ice hockey arenas in May 2017 is the second-best figure of all time with more than 686,000. "Such advertising cooperations strengthen our publicity in the domestic market and globally. And because we hereby bring viewers that we would not reach with our motorsports involvement closer to the LIQUI MOLY brand, we are rapidly expanding our brand awareness," says Peter Baumann. 

After the sensational silver medal win of the German national team at the Olympic Games in South Korea, it is not just the fans in Germany who are excitedly anticipating how the team will do in Denmark. "The sparked euphoria will have a certain positive effect on the spectator and media figures," suspects the Marketing Director at LIQUI MOLY.

The field of participants is made up of five teams from eastern Europe, four north European countries, plus Canada and the USA as well as Germany, France, Austria, South Korea and Switzerland. "In all of these countries, ice hockey is either very popular or a national sport. Russia is by far our biggest export market and we want to continue our growth path in North America. We see huge potential there," explains Peter Baumann.

At the two world championship arenas in Copenhagen and Herning, the company logo will be seen on a rinkside board in the area visible on television, and it will also appear on all official printed materials and partition walls, as well as in the advertising clips shown on the stadium cubes. LIQUI MOLY will also be a sponsorship partner at the World Championship taking place in Slovakia in 2019.